OUR PROCESS

From idea to launch take 6 - 8 weeks. 

Not a "quick project." A purposeful transformation. Here's exactly what happens, when, and why.

Book a Free 30-Min CallSee Real Results

01

DISCOVERY & STRATEGY

1–3 days

02

UX ARCHITECTURE & WIREFRAMING

3–5days

03

VISUAL DESIGN (UI)

5-8 days

04

BRICKS + GSAP DEVELOPMENT

10-14 days

05

CONTENT & FINAL QA

2-3 days

06

LAUNCH & MONITORING 

1 days

07

30-DAY REVIEW

Ongoing

PHASE 1: DISCOVERY & STRATEGY

This phase aligns your website with how your business actually works, not just how it looks. Before designing anything, we clarify what problem the website must solve, for whom, and how success is measured.

Duration: 3–5 days | Your Time: 1–2 calls + docs

What We Do

Business audit: Your goals, customers, competitors — who are they?

Messaging audit: What you say you do vs. what you actually do

Content inventory: What exists? What’s missing?

Success definition: What does “good” look like? What metrics matter?

Deliverables

Strategy document

 User journey map

Content requirements list

Goals & metrics definition

PHASE 2: UX ARCHITECTURE & WIREFRAMING

We turn strategy into a clear user experience blueprint before visual design starts.

Duration: 5–8 days | Your Time: 1–2 feedback calls

What We Do

Site structure: Which pages? In what order? What hierarchy?

Information architecture: How content is organized for clarity

User flows: How visitors move through the site

Interaction patterns: Buttons, forms, navigation behavior

Mobile adaptation: Same structure, optimized for touch

Deliverables

Detailed wireframes (Figma — interactive)

Interactive prototype for client review

Page template library

Mobile device adaptations

PHASE 3: VISUAL DESIGN (UI)

We translate UX into a polished visual language that is brand-aligned, conversion-focused, and implementation-ready.

Duration: 8–10 days | Your Time: 1–2 design review calls

What We Do

Color system: 2–4 colors, accessibility-tested contrast ratios

Typography & hierarchy: 6–8 font sizes + weights, readable, clear

Component library: Buttons, cards, forms, social proof blocks

Animation system: GSAP stagger, timing, easing specs

Full page designs: Homepage, About, Services, Case Studies, Contact

Deliverables

Complete Figma design system

All pages designed end-to-end

Animation specs & easing curves

Developer handoff documentation

PHASE 4: BRICKS + GSAP DEVELOPMENT

We implement the approved UX/UI into production-ready pages with performance, SEO, and maintainability in mind.

Duration: 10–14 days | Your Time: 0–1 calls (async docs)

What We Do

Clean semantic HTML: Accessible, SEO-ready, performant

Bricks Builder implementation: Custom elements, responsive layouts

GSAP animations & interactions: Micro-interactions, scroll triggers, stagger effects

Form integration: Google Sheets, email notifications, spam protection

VPS setup & optimization: Server configuration, caching, firewall, SSL

Security hardening: Automated backups, malware protection, access control

Testing Included

Cross-browser (Chrome, Firefox, Safari, Edge)

Mobile devices (iPhone, Android)

Performance audit (Lighthouse 95+ target)

SEO audit (structured data, meta tags, indexing)

Accessibility (WCAG AA compliance)

PHASE 5: CONTENT & FINAL QA

We finalize content, validate every integration, and complete pre-launch quality control.

Duration: 3–5 days | Your Time: 0–2 go-live calls

What We Do

Content upload: Your copy, images, and video into the site

Form testing: All integrations tested & verified

Analytics setup: GA4, event tracking, goal configuration

Domain & DNS: Domain pointing, SSL certificate, email configuration

Final QA: 100-point pre-launch checklist

Deliverables

1-on-1 team training (30 min)

Admin documentation (with screenshots)

Go/no-go decision

Confirmed launch date

PHASE 6: LAUNCH & MONITORING (24H)

We launch with a controlled process, monitor stability, and ensure full ownership transfer.

Duration: 1–2 days | Your Time: 1 coordination call

What Happens

Website goes live: At the scheduled time we planned together

Error monitoring: I monitor error logs for 24 hours

Analytics flowing: Data starts coming in

Full admin access: You have complete control

Team celebration 🎉: You and your team have a new website!

WEEK 7–10: 30-DAY REVIEW

After launch, we review real user behavior and identify practical optimization opportunities.

Timeline: Week 7–10 | Your Time: 1 optimization call (30 min)

What We Do

Analytics monitoring: User behavior, conversion rates, traffic patterns

Core Web Vitals audit: Performance optimization if needed

User feedback collection: Surveys, session replay if needed

Optimization recommendations: A/B test ideas, improvement suggestions

1-on-1 optimization call (30 min): I present findings & recommendations

AFTER 30 DAYS: ONGOING SUPPORT

Ongoing support keeps your website secure, stable, and aligned with business growth.

Duration: Ongoing | Your Time: as needed

Support Included

Content management questions: Email → fast response

Technical issues: 24-hour maximum response time

Growth path: When your business evolves, your website can too

Monthly Care & VPS Management (optional): $350–$500/month — server monitoring, updates, security patches, priority support

Let’s explore how we can help you achieve your goals.

We talk about your business — where your current website falls short and what it would take to make it work. If there's a fit, we'll send a tailored proposal. If not, you walk away with free insights.

Contact us