From a Low-Trust Landing Page to a High-Performance Lead Engine for Study Abroad Events

Overview

InterGreat entered the study abroad market as a new brand. The initial event landing page relied heavily on generic stock imagery and lacked a strong visual identity, making it difficult to create a memorable first impression.

In study abroad, trust is not optional. Students and parents make high-stakes decisions involving cost, paperwork complexity, and long-term planning. The landing page needed to do more than look polished—it needed to create an immediate sense of confidence and reassurance.

Before & After

A quick comparison between the original landing page and the redesigned version highlights the main improvements in structure, hierarchy, and clarity.

Before

The previous landing page using muted grey tones, stock imagery, and basic illustration elements, resulting in a functional but emotionally flat presentation that lacked strong human presence.

After

The redesigned version emphasizes the brand’s primary colors to create a brighter, more youthful feel, while using real human imagery and partner logos to increase authenticity and trust.

Problem

Weak Trust Signals

Not enough real-human context in key sections and weak confidence cues for both students and parents.

Incomplete Branding System

Color usage, geometric elements, and visual rhythm were not cohesive, so the interface felt acceptable but not persuasive.

Low Reusability for Event Waves

Updating each new event wave was slow without a scalable editor setup for content and profile management.

Unclear Conversion Path

Information hierarchy did not guide users clearly from interest to action, and the long-scrolling flow reduced content absorption.

Process

The implementation combined trust-first design strategy with an operational system that supports fast campaign relaunches.

Visual Identity Rebuild

A coherent color and geometric system with cleaner spacing and hierarchy was introduced to increase trust and brand recall.

Ad-Driven Decision Journey

The page was restructured with proof layers, compact slider blocks, and strategically positioned CTAs to improve completion of core sections.

Editor + CRM Workflow

School and scholarship content, consultant profiles, and student profiles were connected to editor workflows, with real-time form to Google Sheets mini CRM and Zoom-aligned follow-up.

Design Highlights

The redesigned landing page focuses on trust, clarity, and scalable execution for recurring event campaigns.

Human-Centered Trust Content

Key sections prioritized authentic student and consultant contexts over generic stock visuals to improve perceived credibility.

Compact, High-Information Sections

Slider modules were used intentionally to present dense content without visual fatigue while keeping scroll depth manageable.

Performance-First Premium Experience

Subtle motion and responsive performance optimization reinforced a premium feel and reduced paid-traffic drop-off.

Brand-First Color System

Replaced muted grey tones with the brand’s primary color palette, creating a brighter, more energetic presence that resonates with a younger study-abroad audience.

Data-Driven Conversion Flow

Competitive differentiators were surfaced early in the page journey, with forms distributed at high-intent moments to reduce friction and increase registration rate.

Result

The redesigned landing page focuses on trust, clarity, and scalable execution for recurring event campaigns.

586 ms

Page Load Time

4000 leads

Leads Generated per Campaign (Every 2 Months)

02 hours

Time to Update Landing Page for New Campaign

1 second

Lead Delivery Time to CRM/System